Head of Brand Design (Creative Hub)

We are a proudly Latin American startup, but because we want to reach the whole world we share most of our internal communication and knowledge in English. This is why this section will not be in Spanish, although we love both languages.

About Sofía

At Sofia we want to improve the way millions of people care for their health. We’re first and foremost a health company. We currently offer health insurance plans for individuals, families and companies. Our plans are more complete, simpler to understand and closer to anyone who wants to live a healthier life.

About the role

The Creative Hub is a multi-disciplinary team within Sofía that strives to create strong, long-lasting relationships with our current and future soci@s and customers. We enjoy experimenting, having fun with AI, and sharing memes and emojis, but we are very serious and dedicated to make Sofía's identity and creativity a renowned reference worldwide.

As the Head of the Creative Hub you’ll be in charge of defining, evolving and maintaining Sofía’s brand. You will create an identity system, that people across the company can leverage. You will collaborate, oversee and execute the production necessary to support creative efforts throughout the company to serve both future and current users. You will inspire, collaborate and help grow a small but talented and hard-working team. You will set set a high-bar for our design quality and brand execution across Sofía.

This is a key multiplier role for our mission, and we’re looking for someone that will push our identity forward.

What you’ll do

Lead a lean, nimble brand design team. We’re resourceful, hard-working, creative and crafty. We can do a lot with a little
Strengthen, evolve, expand, and maintain Sofía’s brand.
Lead the creation and maintenance of brand guidelines, tools and assets to enable a cohesive identity execution throughout the company
Collaborate with the marketing and sales teams to produce content that supports all our acquisition and brand channels
Help product and every other team, tailor compelling brand experiences for our users, customers and other partners to strengthen a long-lasting relationship with us
Oversee the production work of external third-parties when involved in different projects
Create a brand practice of excellence within the Creative Hub and beyond
Help set a very high-bar for design quality and brand execution across Sofía

What we’re looking for

Our ideal Head of Brand Design has:

Experience in art direction, and in building and extending brand identity systems. We want to see a strive for excellence in your work
Outstanding ability to express and communicate a brand through distinct mediums such as graphics, motion, interaction, typography, layouts and more
Is a hands-on maker, with the skills to both execute and lead a creative effort. The team is small, so the expectation is to get your hands dirty
Is highly detail-oriented, with a drive for perfection
Loves working with other brand professionals to help them learn and grow
Has excellent organization and presentation skills. Can organize a team to collaborate and deliver effectively to different teams in the company
Is passionate about our mission

You should include these in your application

Your LinkedIn profile or your CV
A link to your portafolio
A few words about what inspires you about Sofía